Public relations, values and cultural identity
Éditeur :
Peter Lang AG, Internationaler Verlag der Wissenschaften
ISBN :
9782875742513
Date de publication :
30 mars 2015
Dimensions :
22,0 x 15,0 cm
Poids :
540 g
Langue :
Anglais
Pays d'origine :
Suisse
The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with the social demands; the birth of new techniques to interact with organisations in a more trustworthy manner; and the growing pressure by social groups that act against and for social values, ideas and identities.