Basics advertising 02: art direction
Auteur :
Mahon, Mr Nik
Éditeur :
Bloomsbury Publishing PLC
ISBN :
9782940411214
Date de publication :
1 juin 2010
Poids :
550 g
Format :
With flaps
Langue :
Anglais
Pays d'origine :
Suisse
A guide to the role of the art director. It examines the techniques, approaches and secrets involved in the development of creative advertising concepts. It emphasises the importance of seeing things differently, and providing the audience with something to discover. It examines the process of visualising and exploring different ideas.