Brand driven innovation: strategies for development and design
Auteur :
Roscam Abbing, Erik
Éditeur :
Roscam Abbing, Erik
ISBN :
9782940411283
Date de publication :
25 oct. 2010
Dimensions :
29,7 x 21,6 x 2,3 cm
Poids :
1090 g
Langue :
Anglais
Pays d'origine :
Suisse
Branding can inspire innovation in products and services, creating value for organisations and consumers alike. This book examines the connections between branding, design, and innovation. It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations.