Packaging the brand: the relationship between packaging design and brand identity
Auteur :
Ambrose, Gavin
Éditeur :
Ambrose, GavinHarris, Paul,
ISBN :
9782940411412
Date de publication :
25 avr. 2011
Dimensions :
30,0 x 22,0 x 2,0 cm
Poids :
1082 g
Format :
With flaps
Langue :
Anglais
Pays d'origine :
Suisse
While many areas of design may be commercial to an extent, the success of a piece of packaging design is inextricably linked with its ability to sell a product. This book discusses the implications of this commercial function for a designer, exploring methods of visually communicating the value of a product to its target audience.