Basics advertising 03: ideation
Auteur :
Mahon, Nik
Éditeur :
Bloomsbury Publishing PLC
ISBN :
9782940411504
Date de publication :
26 sept. 2011
Dimensions :
23,0 x 16,0 cm
Poids :
508 g
Langue :
Anglais
Pays d'origine :
Suisse
Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them.