Basics marketing 03: marketing management
Auteur :
Sheehan, Brian
Éditeur :
Sheehan, Brian
ISBN :
9782940411511
Date de publication :
18 juil. 2011
Dimensions :
23,0 x 16,0 x 1,8 cm
Poids :
529 g
Langue :
Anglais
Pays d'origine :
Suisse
Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business side of marketing.