Fundamentals of creative advertising, the
Auteur :
Burtenshaw, Ken / Barfoot, Caroline / Mahon, Nik
Éditeur :
Bloomsbury Publishing PLC
ISBN :
9782940411566
Date de publication :
19 sept. 2011
Dimensions :
25,2 x 19,8 x 1,4 cm
Poids :
420 g
Langue :
Anglais
Pays d'origine :
Suisse
Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.