Cultural heritage marketing: a relationship marketing approach to conservation services
Auteur :
Parowicz, Izabella
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030002862
Date de publication :
7 nov. 2018
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach.