Wine tourism destination management and marketing: theory and cases
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030004361
Date de publication :
8 juil. 2019
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g.