Applying behavioural science to the private sector: decoding what people say and what they do
Auteur :
Rubinstein, Helena
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030016975
Date de publication :
28 févr. 2019
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book demonstrates how applying behavioural science to commercial problems can effectively help businesses to understand and achieve the best outcomes for their customers.