Social commerce: consumer behaviour in online environments
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030036164
Date de publication :
6 mars 2019
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM).