Case studies on social marketing: a global perspective
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030048426
Date de publication :
7 mars 2019
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.