Nordic consumer culture: state, market and consumers
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030049324
Date de publication :
21 mars 2019
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing.