Great facilitator, the: reflections on the contributions of joseph f. hair, jr. to marketing and business research
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030060305
Date de publication :
25 mars 2019
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe is also a bona fide researcher whose work has had a massive impact on marketing and business research in general.