Implanting strategic management
Auteur :
Ansoff, H. Igor / Kipley, Daniel / Lewis, A.O. / Helm-Stevens, Roxanne / Ansoff, Rick
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030076146
Date de publication :
26 déc. 2018
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Coming more than 25 years after the last edition, this edition of the groundbreaking Ansoff work on the concepts and practical implementation of strategic management provides up-to-date case studies and simplified figures and offers a comprehensive approach to guiding firms through turbulent environments.