Entertainment science: data analytics and practical theory for movies, games, books, and music
Auteur :
Hennig-Thurau, Thorsten / Houston, Mark B.
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030077334
Date de publication :
11 févr. 2019
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything†mantra, which argues that success is the result of managerial intuition and instinct.