Engineering legitimacy: how institutional entrepreneurs in e-commerce bring fashion companies into the digital age
Auteur :
Petkova, Iva
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030080792
Date de publication :
2 févr. 2019
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside “disruptors†seek to cultivate legitimacy and win influence.