Consumer psychology: a life span developmental approach
Auteur :
Young, Brian M.
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030081294
Date de publication :
26 janv. 2019
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. This book brings together the most recent findings and theories on child and youth consumption, including children’s understanding of advertising and marketing, teen and youth identities and their consumption tastes.