Innovation and capacity building: cross-disciplinary management theories for practical applications
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030081386
Date de publication :
26 janv. 2019
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective.