Open innovation business modeling: gamification and design thinking applications
Auteur :
Leitão, João
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030082116
Date de publication :
24 janv. 2019
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
It also introduces a new 'open innovation bridge – a Tangram model' approach to business models that identifies the critical elements of the transactive structure of open innovation business models, especially, in the context of SMEs.