Experience logic as a new perspective for marketing management, the: from theory to practical applications in different sectors
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030084783
Date de publication :
24 janv. 2019
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value.