Market driven political advertising: social, digital and mobile marketing
Auteur :
Hughes, Andrew
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030085230
Date de publication :
22 déc. 2018
Dimensions :
21,0 x 14,8 cm
Poids :
207 g
Langue :
Anglais
Pays d'origine :
Suisse
Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world.