Bernard shaw and modern advertising: prophet motives
Auteur :
Wixson, Christopher
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030087494
Date de publication :
5 janv. 2019
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public.