Management and marketing of wine tourism business: theory, practice, and cases
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030092382
Date de publication :
1 févr. 2019
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.