Marketing food brands: private label versus manufacturer brands in the consumer goods industry
Auteur :
Chimhundu, Ranga
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030093358
Date de publication :
25 déc. 2018
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape.