Predicting movie success at the box office
Auteur :
Gunter, Barrie
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030101121
Date de publication :
26 janv. 2019
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book explores the different factors that can influence a new movie’s prospects at the box office. While box office revenues represent only part of a movie’s earning potential, Gunter highlights how theatrical performances remain central to what the movie business is about.