Contemporary marketing strategy: analyzing consumer behavior to drive managerial decision making
Auteur :
Rajagopal
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030119102
Date de publication :
25 févr. 2019
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.