Persuasion in self-improvement books
Auteur :
Koay, Jeremy
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030121488
Date de publication :
6 mars 2019
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book investigates how persuasion relates to values in self-improvement literature, revealing the discursive practices used to persuade and engage their readers, and construct a credible persona.