Toolbox for marketing and management: creative concepts, forecasting methods, and analytical instruments
Auteur :
Kreutzer, Ralf T.
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030138226
Date de publication :
16 mai 2019
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans.