Financial dimensions of marketing decisions
Auteur :
Stewart, David W.
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030155643
Date de publication :
13 juin 2019
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book is about linking marketing activities and outcomes to the financial performance of the organization. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization.