Marketing innovations in the automotive industry: meeting the challenges of the digital age
Auteur :
Candelo, Elena
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030159986
Date de publication :
18 avr. 2019
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution.