Targeting uplift: an introduction to net scores
Auteur :
Michel, René / Schnakenburg, Igor / von Martens, Tobias
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030226275
Date de publication :
20 sept. 2020
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book explores all relevant aspects of net scoring, also known as uplift modeling: a data mining approach used to analyze and predict the effects of a given treatment on a desired target variable for an individual observation.