Digital and social media marketing: emerging applications and theoretical development
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030243760
Date de publication :
20 nov. 2020
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book examines issues and implications of digital and social media marketing for emerging markets. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing.