International business and emerging economy firms: volume i: universal issues and the chinese perspective
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030244842
Date de publication :
23 sept. 2020
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ‘born global’ concept.