Brands and cultural analysis
Auteur :
Berger, Arthur Asa
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030247089
Date de publication :
6 nov. 2019
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands.