Competitive branding strategies: managing performance in emerging markets
Auteur :
Rajagopal
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030249359
Date de publication :
8 oct. 2020
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively.