Artification of luxury fashion brands, the: synergies, contaminations, and hybridizations
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030261238
Date de publication :
26 août 2021
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels.