Managing startup enterprises in emerging markets: leadership dynamics and marketing strategies
Auteur :
Rajagopal, Ananya
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030281540
Date de publication :
23 oct. 2019
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploiting new opportunities, enhancing stakeholder values, and protecting their business ecosystem for continuous growth.