User experience is brand experience: the psychology behind successful digital products and services
Auteur :
van de Sand, Felix / Frison, Anna-Katharina / Zotz, Pamela / Riener, Andreas / Holl, Katharina
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030298708
Date de publication :
21 nov. 2020
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention.