Corporate diversity communication strategy: an insight into american mncs’ online communities and social media engagement
Auteur :
Maiorescu-Murphy, Roxana D.
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030299460
Date de publication :
14 nov. 2020
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finance), the author examines differences in the way brands approach and communicate about diversity in online settings.