Donald trump and the branding of the american presidency: the president of segments
Auteur :
Cosgrove, Kenneth M.
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030304980
Date de publication :
31 oct. 2023
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency.