Non-market strategies in international business: how mnes capture value through their political, social and environmental strategies
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030350765
Date de publication :
22 déc. 2020
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
The Academy of International Business (UK and Ireland Chapter) Published in association with the UK and Ireland Chapter of the Academy of International Business. This book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business.