Strategic innovative marketing and tourism: 8th icsimat, northern aegean, greece, 2019
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030361280
Date de publication :
12 mars 2021
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing.