Retail isn't dead: innovative strategies for brick and mortar retail success
Auteur :
Spanke, Matthias
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030366490
Date de publication :
11 janv. 2020
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book provides an accessible and multifaceted vision of the ongoing changes in the retail industry, presenting practical steps a retailer can take in their store to adapt to the digitized world.