Higher education marketing in africa: explorations into student choice
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030393816
Date de publication :
21 mai 2021
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’ selection process, providing theoretical and practical insights into education marketing in Africa.