Consuming extreme sports: psychological drivers and consumer behaviours of extreme athletes
Auteur :
Raggiotto, Francesco
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030401290
Date de publication :
13 mars 2021
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
By demonstrating that extreme consumers are characterized by a unique psychology that leads them to act and think differently, this book offers scholars deeper insights into consumer behaviour, while also helping practitioners target this lucrative marketing segment more effectively.