Beyond business analytics: the foundations of behavioral perspective theory
Auteur :
Geisler, Eliezer
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030437206
Date de publication :
4 sept. 2023
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book explores the role that data analysis plays in the managerial decision-making process. The author presents the notion of "beyond analytics," which proposes that through data collection managers evaluate patterns in business processes through models of cognitive representation, framing and modeling, and knowledge creation in businesses.