Marketing channels and supply chain networks in north america: a historical analysis
Auteur :
Tamilia, Robert D. / Ferrell, O. C. / Hopkins, Karen
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030448691
Date de publication :
10 avr. 2020
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. A general overview of developments in marketing channels will help the reader understand what changes occurred and how some of these changes impacted marketing education and practice.