Rethinking luxury fashion: the role of cultural intelligence in creative strategy
Auteur :
Serdari, Thomaï
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030453008
Date de publication :
2 sept. 2020
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics.