Business and social media in the middle east: strategies, best practices and perspectives
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030459628
Date de publication :
27 juin 2021
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area.